Pro Poor Tourism - Tourism increasing benefits for poor people

Local Tour Operators and Ground Handlers

Introduction
Ground handlers and local tour operators are the essential links between a tour operator and the local community. The way in which they provide opportunities for locally economically poor people to reach visitors and tour operators can make a real difference to people’s livelihoods. Some simple actions can make a big difference.

The Benefits

Strengthen links with partner businesses. Many incoming tour operators are looking for unique experiences for their guests, something that sets them above their competitors. Showing your commitment to the local communities will provide marketing opportunities for you and your partners.
Enhance your own brand and USP. Competitive advantage is gained from a more distinctive product. Companies that invest locally stand out from others and provide richer experiences.
Greater local support. The support of the local community can be very important to tourism businesses, particularly when it comes to the safety and welfare of your guests.
Staff morale and improved service. Most staff want their company to deliver benefits for the local community, and happy staff result in improved customer service and guest satisfaction.
Happier guests. The expectations of tourists are changing - increasingly they want to experience the local culture, visit local farmers and taste local food. It is often the economically poor who can facilitate these experiences and enable you to offer them.
Word-of-mouth marketing and media coverage. Contact with local people provides the stories people tell to friends or readers, which in turn generate recommendations.
Diversification of product. Stand out from your competitors with a more diverse product range which adds to the tourist experience and can add flair and distinction.
Industry awards and recognition. Awards bring coverage and added credibility.
Employ local staff purchase local goods and serivces Boosting local linkages can improve relationships with neighbours.